We're not watchmakers by degree. We're two friends who fell down a rabbit hole of bezels, dials, and complications, dissecting them in group chats, watch store visits, and long DM threads.
What began as an obsession turned into WatchDaddy (an insta page where we documented stories about iconic designs and rebellious brands). But the deeper we went, the more we noticed something missing, especially here in India.
Indian watch brands weren't listening. Everyone we spoke to (hundreds of people) echoed the same feeling: they were settling. Choosing what was available, not what was right. So we started building what we wished existed.
No big team, no fancy office. Just a Google Drive full of ambition and an idea that wouldn't let go. We questioned everything about how watches should feel in Indian heat, how a strap should sit under a cuff, and what it means for a watch to truly fit into someone's life.